With the government-led future green industry development plan, the LED heat continues to heat up across the country. Due to the blind investment and the blind expansion of production capacity, certain conventional products (or inferior products) in the LED industry have a huge overcapacity problem. Compared with the gradually emerging LED heat in other provinces, Shenzhen, on the contrary, the government has canceled large amounts of subsidies and issued a series of billboard installation plans. Recently, the Shenzhen municipal government abolished the Issued on the Shenzhen LED Industry Development Plan Notice in the form of the Government Gazette. After carried out more than four years, the plan was "cut at waist", while the document did not disclose specific reasons or details. But some industry insiders thought that this related to the current LED industry development and investment overheating. Other provinces gradually emerge the LED heat, but Shenzhen does the opposite. Why Shenzhen is still the leader of LED display industry accounting for 50%-60% of the market share? (The analysis of the domestic supply sources of LED display shows that, in 2011, the total exports of Guangdong LED display was 4602.016 million yuan, accounting for 71.27% of the whole country; from January to August, in 2012, the total exports of Guangdong province was 3783.71 million yuan, accounting for 73.27% of the whole country. In terms of the LED display production, Guangdong province regards Shenzhen as the key point).

In terms of the advantages of Shenzhen LED display, we will make some analysis through the following points.

First, integrated industry chain

Shenzhen is a famous electronic city and design capital in the world. Compared with other cities, its technology is more advanced and its metal processing is more improved. These are the foundation of the development of all emerging industries. The efficiency of the manufacture, purchase and sale of the component is higher in Shenzhen.

Second, good geographical location

The shipping industry in Shenzhen is more developed than other cities for it is adjacent to Hong Kong and possesses good port, overland transportation, airline and ancillary facilities.

Third, simplified procedure for administrative examination and approval, flexible policy guidance

Compared with other cities, Shenzhen is a young city full of vigor. The first choice of the reform and experiment of the whole country is Shenzhen. For all production activities are controlled by the market, compared with other cities, in Shenzhen, the market is wider, the market information is more well-informed and can make better policy guidance for the decision makers.

Fourth, higher activeness of the capital market

As we all know, it is unavoidable that an emerging industry needs large amount of investment in the earlier stage. In Shenzhen, well-developed finance can help the companies flexibly finance in the earlier stage and become stronger in the later period. In addition, it is much easier to land the capital market.

Fifth, wider market

For good geographic location and developed shipping industry, recently, there are 15 China's electronic information Fortune 100 companies and over 1900 electronic enterprises gathering in Shenzhen, which becomes the main power to drive the development of Guangdong electronic industry. By 2012, the sales of Shenzhen electronic products will be expected to reach 1.1627 trillion yuan. The electronics product manufacturing industry plays an important role in China's economic development. Its export value is one-third of China's gross foreign export value.

Sixth, abundant human resources

The abundant mature technicians, engineers, designers, marketers and administrators provide good manpower foundation for making high-quality LED display. According to the statistics, at the end of 2010, the permanent resident population is 10.3579 million, including the registered population 2.5103 million. The total population including migrant population is 13.22 million.

Shenzhen is the main gathering place of the production of LED display all over the world and has made great achievements. As the world continues to change, no one can tell what will happen in the future. Recently, because of manpower, rent of factories, price and the turbulence of local area, Shenzhen LED display is also constantly facing the industry integration and adjustment. Only by giving full play to our own special advantages and improving our own weaknesses and disadvantages, can the company remains invincible in the market. Small spacing LED display, intelligent LED display and LED TV make us see another beginning of the LED display.